The listing of MCH stock on HOSE enhances liquidity, attracts institutional capital, supports revaluation, and strengthens Masan Consumer’s long-term growth.

The Significance of MCH Shares Being Listed on HOSE After Official Trading

HOSE is Vietnam’s largest and most liquid stock exchange, hosting the majority of long-term domestic and foreign capital flows. By listing on HOSE, Masan Consumer positions MCH shares to benefit from deeper capital markets, greater visibility among institutional investors, and improved alignment with international investment standards. This move also comes at a time when Vietnam is approaching potential market reclassification, which could attract additional global investment flows into the equity market.

What Does the HOSE Listing Signal About Masan Consumer’s Market Position?

HOSE applies the highest standards in Vietnam for disclosure, auditing, market supervision, and risk management. Successfully completing the listing process reflects Masan Consumer’s readiness to operate under stricter transparency and governance requirements. Importantly, this was not a short-term tactical decision. The company had been preparing for the transition since 2024 by strengthening governance systems and standardizing reporting processes.

From a business fundamentals perspective, Masan Consumer possesses several attributes that are highly attractive to institutional investors:

• Large operating scale and strong market presence
• A diversified portfolio of essential consumer brands
• Product penetration reaching approximately 98% of Vietnamese households
• Stable profitability and recurring cash flow across multiple economic cycles

The Practical Impact of HOSE Listing on the Liquidity of MCH Shares

Listing on HOSE is not simply a change of “trading venue”; it directly impacts the liquidity structure and capital flows of MCH shares. Compared to UPCOM, HOSE offers a broader investor ecosystem, higher listing standards, and stronger access to institutional capital. This transition is expected to enhance market depth, expand the investor base, and provide a more stable foundation for the stock’s performance over the medium to long term.

Improvement in Trading Volume and Market Depth

UPCOM, while hosting many large public companies, has historically faced structural limitations in liquidity. Margin trading is restricted, and many institutional investors are constrained by internal mandates that limit exposure to non-main-board securities. As a result, even fundamentally strong companies may trade at lower liquidity levels than their intrinsic value would justify.

Once MCH shares migrate to HOSE, the stock becomes accessible to a much broader investor base, including retail investors using margin financing and professional institutions seeking higher trading efficiency. Improved liquidity typically delivers several tangible benefits:

• Narrower bid-ask spreads and better price discovery
• Higher capacity to absorb large trades without excessive volatility
• Reduced liquidity discount applied by long-term investors
• More consistent daily turnover, supporting stable ownership transitions

These improvements allow the market price of MCH shares to more accurately reflect underlying fundamentals rather than technical trading constraints.

Greater Participation from Institutional Capital

HOSE is the primary destination for domestic and foreign institutional investors in Vietnam. Most mutual funds, pension funds, and ETFs prioritize HOSE-listed securities due to liquidity requirements, regulatory compliance, and transparency standards. By listing on HOSE, MCH shares become investable for a much larger pool of institutional capital.

Analysts project that during index rebalancing periods, ETFs could accumulate approximately 1.7 million MCH shares if the stock becomes eligible for inclusion in selected indices. These mechanical inflows provide incremental liquidity and stabilize long-term ownership structure.

In addition, Vietnam’s expected progression toward market reclassification by FTSE may attract substantial passive capital inflows starting from 2026. With MCH already listed on HOSE, the stock becomes structurally positioned to benefit from these future capital rotations.

How HOSE Listing Influences the Valuation of MCH Shares

Liquidity plays a critical role in equity valuation. Stocks with limited liquidity often trade at a discount because investors demand compensation for higher transaction costs and exit risks. As MCH shares transition to HOSE and liquidity improves, this liquidity discount is expected to compress.

According to Masan Consumer’s public communications, the HOSE listing is expected to optimize valuation efficiency by improving visibility, liquidity, and institutional participation. Enhanced liquidity allows investors to benchmark MCH more accurately against regional FMCG peers rather than discounting the stock due to trading limitations.

Potential inclusion in large indices such as VN30 and ETF baskets further supports valuation stability. Index funds typically maintain long-term holdings, contributing to structural demand and reducing excessive price volatility. Over time, this can lead to a more stable shareholder base and stronger alignment between market valuation and business fundamentals.

From a strategic perspective, a more efficient valuation environment also enhances Masan Consumer’s flexibility in capital allocation, including potential fundraising, strategic partnerships, or corporate actions aligned with long-term growth objectives.

Transparency and Corporate Governance Standards After HOSE Listing

Beyond its impact on liquidity and valuation, listing on HOSE also elevates MCH’s standards of transparency and corporate governance. Operating under a stricter supervisory framework, MCH shares are expected to strengthen market confidence, reduce information asymmetry, and reinforce long-term relationships with investors.

Higher Disclosure and Reporting Standards

HOSE enforces stricter disclosure timelines, audit requirements, and governance practices compared to alternative trading venues. Masan Consumer’s successful listing indicates readiness to comply with these standards, including enhanced financial reporting discipline and regulatory oversight.

This contributes to:

• Improved consistency and timeliness of information disclosure
• Reduced information asymmetry between management and investors
• Greater analytical coverage by securities firms and research institutions
• Higher credibility with domestic and international investors

For long-term shareholders, these improvements reduce governance risk and strengthen confidence in capital allocation discipline.

Positive Impact on Shareholder Confidence

Higher transparency standards naturally support investor confidence. Masan Consumer already maintains a strong financial profile, stable cash generation, and a consistent cash dividend policy. These characteristics position MCH shares as a relatively defensive investment within the consumer sector while retaining growth potential.

Operating under HOSE governance standards further reinforces credibility, encouraging longer-term ownership and reducing speculative volatility driven by information gaps.

How HOSE Listing Supports Masan Consumer’s Long-Term Growth Strategy

Management has emphasized that listing on HOSE is not solely about liquidity enhancement but also about creating a foundation for medium- and long-term strategic execution. HOSE provides a stronger platform for:

• Accessing diversified capital sources when expansion opportunities arise
• Strengthening brand credibility with global partners and suppliers
• Enhancing corporate visibility among international investors
• Supporting strategic initiatives related to market expansion and innovation

HOSE listing also enables greater financial flexibility for potential capital mobilization in the future, ensuring the company can proactively allocate resources for domestic and international growth initiatives.

From a broader market perspective, MCH shares help fill a structural gap on HOSE, where banking and real estate stocks have historically dominated index weightings. The presence of a large-scale FMCG company improves sector diversification and offers investors direct exposure to Vietnam’s long-term consumption growth story.

Beyond capital market effects, HOSE listing enhances Masan Consumer’s corporate reputation among business partners, distributors, and talent pools. Higher governance standards and international investor exposure contribute to stronger employer branding and partnership credibility, indirectly supporting sustainable operational growth.

The listing of MCH shares on HOSE represents a strategic milestone reflecting Masan Consumer’s maturity in scale, governance, and operational capability. The transition delivers three fundamental benefits:

• Improved liquidity and trading depth, enabling more efficient price discovery and broader investor participation.
• Enhanced valuation efficiency, supported by reduced liquidity discount and potential index inclusion.
• Elevated transparency and governance standards, strengthening long-term shareholder confidence.

As Vietnam approaches greater integration into global capital markets, the presence of MCH shares on HOSE positions the company to participate more fully in future institutional capital flows. Beyond technical trading considerations, the HOSE listing establishes a solid platform for

Masan Consumer’s next phase of sustainable growth, reinforcing long-term value creation for shareholders and strengthening the representation of Vietnam’s consumer sector in the equity market.